Colts defensive tackle DeForest Buckner smiling as he carries the blue Win for Jim guitar

“Win for Jim” Colts guitar

Designed and co-built a guitar commissioned by the Indianapolis Colts head coach in honor of their late owner, Jim Irsay. Featured weekly on NFL broadcasts and in Guitar World.

Date

2025
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The Win for Jim guitar, Colts blue with WIN FOR JIM in white letters under the strings
The Win for Jim guitar
As published

“He’s always with us in spirit”: Renowned guitar collector Jim Irsay honored by Indianapolis Colts with “Win for Jim” Stratocaster – which will be carried out every game this season

NewsBy Phil Weller

The custom-built Strat will travel with the team throughout the season in recognition of the passions and legacy of the late guitar collector and philanthropist

The guitar was a collaborative effort between Steichen and Purdue University Guitar Lab leader Dr. Mark French, and built by university alumnus Noah Scott. The axe is fully functional.

“Even though he's not physically with us anymore, he's always with us in spirit,” says Steichen. “And that's part of him traveling with us, every game.”

Read the full story on Guitar World ↗
Excerpt from Guitar World. Text © Guitar World / Future plc.

After Jim Irsay passed, the Colts wanted a guitar to honor him and carry their season mantra, Win for Jim. They came to me as their contact at the Purdue Guitar Lab.

Coach Shane Steichen had the general idea. I refined it into the final engineered design, and Mark French and I built it at the Lab.

Each week Steichen handed it to a player, who carried it out with the team the next day. These included:

Week Date Player who carried the guitar Opponent
1 Sept. 7, 2025 DeForest Buckner Dolphins
2 Sept. 14 Quenton Nelson Broncos
3 Sept. 21 Kenny Moore II Titans
4 Sept. 28 Jonathan Taylor Rams
5 Oct. 5 Zaire Franklin Raiders
6 Oct. 12 Daniel Jones Cardinals
7 Oct. 19 Grover Stewart Chargers
8 Oct. 26 Michael Pittman Jr. Titans
9 Nov. 2 Mo Alie-Cox Steelers
10 Nov. 9 Cam Bynum Falcons (Berlin)
11 Nov. 16 Bye week —
12 Nov. 23 Alec Pierce Chiefs
13 Nov. 30 Laiatu Latu Texans
14 Dec. 7 Luke Rhodes Jaguars
15 Dec. 14 — Seahawks
16 Dec. 22 Josh Downs 49ers
17 Dec. 28 Philip Rivers Jaguars
18 Jan. 4, 2026 Ashton Dulin Texans

Credits

Concept
Shane Steichen, Colts head coach & Larry Hall, head of the Jim Irsay Collection
Final design and engineering
Noah Scott
Built by
Noah Scott & Mark French, Purdue Guitar Lab
Decals
Freckles Graphics
Color and clear coat
Prime Body and Paint
Photo of DeForest Buckner with the guitar
Indianapolis Colts

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